Sector · Defence tech & NewSpace
Defence-tech and NewSpace start-ups: communications to raise, sell and hire
A defence-tech or NewSpace start-up has to convince three audiences at once that do not speak the same language: investors, public buyers and candidates. We help build one core story, adapted for each, and make it visible where those audiences look, including in generative AI search.
A market that is opening up
$8.7bn, a record, up 55% year on year
Dealroom and NATO Innovation Fund, 10 February 2026
Nearly €1.173bn for innovation projects
AID 2025 activity report, 29 May 2026
€150m raised in a year from more than 10,000 savers
Option Finance, 2 October 2026
Around a quarter dedicated to disruptive innovation (EUDIS)
European Commission
Money is easier to find, but so is competition: every call for proposals and every investment committee receives more applications. A clear story becomes a competitive advantage.
Three audiences, one story
| Audience | Their question | What to show them |
|---|---|---|
| Investors | Why will this team win this market? | Addressable market, traction, milestones, team |
| Public buyers and programmes | Is it reliable, compliant and useful for the mission? | Demonstrations, trials, compliance, roadmap |
| Candidates | Do I want to spend the next few years here? | Mission, team, culture, prospects |
The most common mistakes
- Leading with technology rather than the problem: people need to understand what you solve before they care how.
- Using the whole sector’s buzzwords (“sovereign”, “disruptive”, “dual-use”) without evidence that sets you apart.
- Promising unproven performance, which sector experts spot immediately.
- Neglecting English, when EU funding and partners work in it.
- Leaving no online footprint that AI engines can use: an investor or buyer asking an AI assistant will not find you.
What we offer
| Stage | Deliverables |
|---|---|
| Early stage | Positioning, name and identity if needed, bilingual website, investor deck |
| Fundraising | Investor story, deck, one-pager, investor page, founders’ LinkedIn content |
| Programme application | Communication and dissemination section of the application, then delivery |
| Growth | Employer brand, trade shows, technical content, visibility in AI engines |
Our experience
Since 2025, we have supported Starburst, an aerospace start-up accelerator, and its consortium under EUDIS, the European Commission’s defence innovation scheme: campaigns, films, content, visuals and media relations.
Who it is for, and our limits
- For defence, security and space start-ups and scale-ups, from seed to Series B.
- We do not raise funds for you and are not M&A advisers: we prepare the story and the materials.
- We do not guarantee the outcome of an application: we make it clearer and its dissemination more effective.
How we work
We work in two ways: per project, on a quote based on your brief, or as an ongoing partnership on a fee basis. For a first diagnosis, we offer a €2,500 audit, credited against the assignment if you go ahead.
Frequently asked questions
When should we bring in an agency?
Ideally before a funding round or an application: a story is best built ahead of a deadline, not the night before.
Do we need an English website from day one?
In defence and space, in practice yes: partners, investors and EU programmes work in English.
How do we start on a small budget?
With a €2,500 audit, credited against the assignment if you go ahead, which prioritises the actions.
Let’s talk about your project
Tell us what you need in a few lines, without sensitive information: we will get back to you within two working days. Where needed, we sign an NDA before going into detail.